When can we expect iPhones to hit store shelves?
People shop at an Apple store in lower Manhattan on July 30, 2026 in New York City.
Spencer Platt | Getty Images
Based on past launch dates, Apple’s new iPhone typically hits store shelves on the Friday that comes the week after the keynote. This year, that would be Sept. 18. Apple typically opens preorders on its website and at retail partners about a week before that.
— Kif Leswing
Ternus makes his second-ever X post
John Ternus, senior vice president of hardware engineering at Apple Inc., during an Apple event in New York, US, on Wednesday, March 4, 2026.
Adam Gray | Bloomberg | Getty Images
Ternus took to X on Wednesday morning to make his second-ever post to the platform.
The new Apple CEO shared a vague, 14-second video showing a light shining on, well. something.
His first post, made on Sept. 1, said “hello.”
—Chris Eudaily
Apple’s rivals are watching closely
Apple’s fiercest rivals for smartphone sales in China are reacting to the launch, even before it’s started, CNBC reported this week.
Huawei and Xiaomi both announced new foldable phones on Tuesday. Xiaomi introduced the 18 Fold, a passport-sized device, and Huawei unveiled the Mate XT2, a trifold smartphone.
The new Xiaomi 18 Fold smartphone is displayed at a specialty store on September 8, 2026 in Zhengzhou, Henan Province of China.
Visual China Group | Getty Images
Foldable phones remain a very small part of the overall smartphone market, or about 2.2% of unit shipments so far this year, according to IDC. Huawei is currently the dominant player, especially in China, where it controls nearly 80% of the market. But Apple’s potential debut is expected to energize the entire category.
— Kif Leswing
