Psychology says people who treat their purchases as part of a collection may find the shopping process more enjoyable, as research involving 3,306 participants reveals how a collecting mindset changes what we want
People have a dream of a closet that doesn’t just consist of clothes, rather a space that holds stories, culture and respect for tradition. For instance, one can wish to own a collection of sarees that are acquired from different corners of India engrained with hard work of local artisans. They wouldn’t simply be a…
