Most of Instagram’s ads ran on Reels in 2025, data shows
Mark Zuckerberg attends the UFC 320 event at T-Mobile Arena in Las Vegas, Oct. 4, 2025. Chris Unger | Ufc | Getty Images More than half of all ads on Meta’s Instagram ran in the service’s short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor…